Last season, female viewership in the NFL saw a significant spike. The impact of this surge was discussed in a recent conversation between Chris Simms and Patrick Mahomes on Sunday Night Football. Mahomes shared insights into how Taylor Swift’s influence has not only attracted more viewers to the NFL but also how she may be contributing to the success of the Chiefs in unexpected ways.
“I think it’s been cool to see the girls & the women that have really embraced watching football,” Mahomes said. “I know being a girl dad how cool it is for me to see these little girls & daughters spending time with their dad watching football.”
Mahomes went on to talk about meeting Taylor Swift and how genuine and cool she is. “That’s been special to me because she’s the most famous person in the world. She’s really interested in football.”
The NFL experienced a 53 percent spike in viewership among teenage girls, a 24 percent increase among women aged 18-24, and a 34 percent rise among women aged 35 and above. This surge in female viewership marked the highest regular-season numbers since the NFL began tracking such data in 2000. Taylor Swift, with her massive following, has played a pivotal role in driving this increase, benefiting both the league’s popularity and its bottom line.
But Mahomes hinted that Swift’s impact might extend beyond just boosting ratings. He suggested that Swift could somehow assist the Chiefs in their pursuit of victory in the 2024 season. While the details remain under wraps, the quarterback hinted at the possibility that the team might incorporate something inspired by Swift into their strategy next year.
“She’s asking a lot of great questions. She’s already drawing up plays. We might have to put one in,” Mahomes noted. It seems like Taylor Swift’s influence is not only felt in the entertainment world but also in the realm of American football, potentially shaping the future of the Chiefs’ game strategy.
