Netflix is diving headfirst into the NFL realm this holiday season with a doubleheader, aiming to capture as many viewers as possible. Their strategy? Targeting FOX’s top broadcasting duo of Kevin Burkhardt and Tom Brady. However, FOX quickly shot down this request, as reported by Ryan Glasspiegel of the New York Post.
Undeterred, Netflix has now set their sights on Ian Eagle, Noah Eagle, Greg Olsen, and Nate Burleson, according to the same report. While none of them may be the legendary Tom Brady, whose presence on airwaves has become a must-watch event, they still bring their own unique qualities to the broadcast.
Despite the star power of Brady, the Christmas Day doubleheader is expected to draw in massive ratings regardless. This situation, however, sheds light on the intricate dynamics at play as Netflix forms an impromptu broadcasting team while also navigating the complex web of permissions required from each talent’s respective network.
For sports media enthusiasts, witnessing the formation of a temporary broadcasting team in real-time is a fascinating spectacle. It serves as a reminder that while the NFL may boost viewership for all involved, networks have a vested interest in protecting their talent. FOX, in particular, is shelling out a hefty $375 million for Brady and understandably wants to keep his broadcasts exclusive to their platform.
The added exposure on Netflix may not make a significant impact, considering Brady’s widespread popularity and the novelty of his broadcasting career may begin to fade by late December. Nonetheless, the behind-the-scenes machinations of assembling a broadcasting team for a one-off event provide an intriguing glimpse into the inner workings of the sports media landscape.
